Have you ever heard of the brand Bulova?
💡 Have you ever heard of the brand Bulova?
It’s an American company that started as a jewelry shop in 1875 which then later shifted its positioning as innovators in watchmaking. The brand’s foundation predates Rolex’s by more than two decades and has historic ties to Tiffany & Co, the U.S. Airforce, NASA, the Beatles, Frank Sinatra and an Olympic swimmer who played Tarzan.
There's a first for everything, Including TV ads and Radio ads
📌 The 1900s was considered the golden age of advertising. The printing press was busy. The first radio ad was aired in the 20s. The first TV commercial was broadcast in the 40s.
And can you guess which brand was the first to launch a TV ad?
✅ If you guessed Bulova then you are correct. In 1941 the world’s first television ad was aired. Bulova also claims the first radio ad in the world.
🔑 Between 1875 and Olympic Tarzan is approximately half a century. I imagine this is how long it would take for brands many generations ago to reach millions of their customers. But today, with the advent of social media, the time it takes to do that same task is drastically shortened.
There's a three-letter fashion brand that is closely associated with a premium cosmetics brand and an extremely popular skincare brand
💰 Here’s a quick case study on an influencer brand. There’s a clothing brand I’ve been watching since it launched in October 2023. It’s a three-letter brand that I want you to try and guess the name of based on these clues.
💄 It is closely associated with a premium cosmetics brand and an extremely popular skincare brand that took over social media in 2017.
👄 And your biggest clue is that all three brands are owned by the youngest self-made billionaire and beauty mogul. If you guessed @Khy by Kylie Jenner then you are right.
At age 22, Kylie Jenner is the youngest self-made billioniare
💎 Khy managed to pull 255M+ views from its parent brand and convert them into 1M Instagram followers just 6 months after conception. Not an easy thing to do. A feat not even the legendary popstar and celebrity Pharrell Williams can accomplish. Even after launching his @skateboard account at the peak of his Louis Vuitton hype which was promoted internationally, the account only reached north of 270K followers 16 months later.
👗 2 days ago Khy launched its 7’th collection. Previous collections showcase partnerships with London based designer Natasha Zinko and Nan Li and Emilia Pfol (Namilia) from Berlin. All three are masters in highend designer fashion – essentially showing the world that the brand intends to stay long-term. These consistent partnerships fall within its brand strategy aimed to take a strong position in the high-end luxury fashion space.
1 year from now, Bulova will celebrate its 150th anniversary and Kylie Jenner will turn 28.
💎 Even though its brand association is already leaning heavy on its parent company’s high-end side of the market. These collaborations are strategic efforts by the brand to cultivate trust and build its own brand equity.So how fast can brands rise today? It definitely won’t take half a century like it did back in the day. But can brands stand the test of time like Bulova did? That’s all up to their strategy.
⭐️1 year from now, Bulova will celebrate its 150th anniversary and Kylie Jenner will turn 28. Compared to Bulova, the Khy brand is essentially still a baby.
📷 by Luigi&Iango
