I am a multimedia producer specializing in Strategy and Brand Identity. My mission is to help brands produce and manage their digital content and online presence to create their ultimate brand experience. Carefully curating and tailoring online presence is critical in developing brand loyalty and trust. By collaborating with me, brands get access to my arsenal of strategic and creative solutions.

This matters because in today's digital world, before any purchase decisions are made, customers experience your brand through your online presence and digital footprint first. By collaborating with me, together we can optimize your brand experience and develop an effective, purposeful and personalized content tailored to your needs.

I Freelanced for a decade. I worked 3 Years in a Marketing Agency. And 2 years in a Design Agency.

My story begins when I went to school for Software Development. I practiced to become a front-end developer and my goal was to create kick-ass websites for people. However, along the way I found my passion for brand and experiential design through graphic design. How do you create an experience that is unforgettable and impactful? So I went back to school again to pursue my Graphic Design career. It was there where I built my design foundations; learning about the art of creating form from any given information: grids, layout, balance, imagery, typography– you name it! I refined these principles across many years to be able to ultimately simplify it: communicate complexities through thought-provoking words and images.

Simultaneously, while finishing school, I was growing deep roots as a freelance photographer in the arts and entertainment industry in Toronto. My creative eye was developed and trained through many years of photography and its intricacies. While my communication and business skills were honed in school as a graphic designer. The collision between the two disciplines was inevitable.

Later on I sought to gain "agency" experience at a design firm pre-pandemic times, and I gained further experience more recently at a marketing agency post-pandemic.

And today my goal is to create an unforgettable brand experience for businesses of all sizes.