Brand Identity, Brand Strategy, Digital Design, Web Accessibility, Print Design, Signage, Website Design
A comprehensive Brand Refresh encompassing a full suite of Digital Services.
A comprehensive Brand Refresh that encompasses a full suite of services in Web Design, UI / UX Design, Web Accessibility, Brand Development Strategy, Marketing Strategy, Print and Digital Strategy.
User Experience is the main focus of the Brand Refresh. I reverse-engineered the website experience, and worked closely with the business owners to gain relevant information about their User Stories. I wanted to know how their in-person business interactions take place, and traced all of the customer touch points and pain points to identify strengths and weaknesses of the business.
